Representing this graphically, we have the famous funnel. In general, we divide the conversion funnel into these three stages: TOFU or “top of the funnel” phase . At the top of the funnel, the user has detected Business Email List that he has a need and is beginning to find a way to respond to it. To attract you, we must create content that responds as broadly as possible to your needs, so that we attract a good base of people potentially interested in our product or service. MOFU or “middle of the funnel” phase . In the middle phase of the funnel, the user already has a clearer idea of what he wants and is Business Email List evaluating different options, including our brand. What you need is to offer them content with a higher degree of specialization, usually in exchange for their data.
Thus, the user becomes a "lead" or potential client, and you can begin to nurture the relationship with him in a more personalized way. BOFU or “bottom of the funnel” phase . Finally, the bottom of the funnel business email list houses the users who just need one last push to complete the conversion. Here we are interested in encouraging the user to launch through free trials, discounts and special offers or tailored services. The goals of the inbound marketing plan The last of the Business Email List prerequisites before getting into the matter are the objectives of our inbound marketing plan , which are essential to measure the success of the actions that we are going to carry out. And as you have probably already guessed, generic approaches such as “sell more” or “increase brand visibility” do not help us much.
For our marketing objectives to really help us, they must have a series of characteristics : Be specific and measurable. For example, “get 400 leads through our newsletter”. It must be possible to Business Email List objectively determine whether or not they have been met. Can be measured accurately. Each objective must be associated with a KPI (key performance indicator), so that we know our progress at all times. be achievable. If we are not realistic Business Email List when setting the objectives, we will only manage to turn the forecasts into chaos and discourage our team. Have a set date. Having a deadline motivates us to action and allows us to develop a realistic achievement plan.
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